Kyle Crews formed the URBAN Group to offer residential sales and developer marketing services focused on highend luxury properties, such as The Tower Residences at The Ritz-Carlton, Dallas. His team is the exclusive listing agent for the developer. Crews has more than 25 years of developing and implementing successful marketing, public relations and advertising campaigns for international, national, regional and local clients. He shares his story here.
What is your secret to success? “Hard work and surrounding myself with great people, first and foremost Allie Beth Allman and Duke Jimerson, as well as my great URBAN Team associates,” Crews said.
How do you find/bring buyers for your listings? “We maintain extensive databases and reach out regularly the old-fashioned way, by direct mail and personal contact, as well as through new digital media, state-of-the-art websites and social media. We also deploy high-quality videos to market our properties,” he said.
In today’s market, what does it take to be successful in real estate? “Just as in past markets, we value greatly our relationships with other agents,” Crews said. “As Ebby Halliday said, ‘They call it co-operative brokerage for a reason. We should work together for the good of our clients.’” What is your highlight of 2016? “We relisted and sold several high-rise homes at The Tower Residences at The Ritz-Carlton, Dallas. These homes we initially sold several years ago to buyers and then sold them again at a nice profit for the sellers,” he said.
What motivates you? “The friendships we have forged in this business, both clients and agents,” Crews said. What is your motto? “If it is to be, it is up to me!”
The Dallas Morning News - Sunday, April 23, 2017